24. April 2026
HELP! Airbnb revenue is down 73%!
OMG! I finished comparing this month's revenue to April 2025, and it's down almost three-quarters.
Here's why that doesn't bother us.
Revenue for our short-term rental business is up 44% year over year across all channels. And we love that number. Take a look at the graphic to get a clear picture of revenue distribution across multiple channels. Listing on more than one Online Travel Agency (OTA), like Airbnb, Booking.com, VRBO, etc, is not the only reason our revenue is trending higher (it has been for the past year and a half), but it's definitely a big one.
Search -> Views -> Bookings
It should be obvious that listing on multiple marketing channels increases your visibility to potential guests.
In the past 30 days, one of our Airbnb listings appeared in 6,722 search results for guests looking for a place to stay in Miami. Our listing has appeared in 281,238 searches across the big 3 OTAs - Airbnb accounts for 2.4% of those. Now, obviously, any guest has to click on our listing (1,424 ABB users did) and then book our place (1 did). But that's not the whole story. One booking is 12.5% of all our bookings in the last 30 days.
That's 1/8. Now, you can begin to understand why a 73% slide in Airbnb revenue isn't that big of a deal for us. The only number that is important at the end of the day is how many bookings you have. Not Search Impressions. Nor Search to Listing conversions. Not Superhost, Premiere Host, or Premiere Plus Partner, not Guest Favorite, Loved by Guests, or Travel Review Award winner.
So our Airbnb revenue is down almost three-quarters compared to last year. So what? The number that matters most for our business is up by more than 40%, and at the end of the day, that's the one that matters.
Wanna learn how to optimize these steps? Here are articles that will walk you through each one: