VRBO is the oldest of the big three OTAs, followed by Booking.com and, more recently, Airbnb. Expedia owns it, and it is beginning to make a comeback in some markets.
If you have been ignoring VRBO, you are leaving high-value guests and significant revenue on the table. If your property is currently stuck on a single OTA (no matter which one), you are operating with one hand tied behind your back.
34%
… of our revenue comes from VRBO reservations
That's quite a change from 2024, when it was 0%. Although we've listed our properties on VRBO since 2021, if you neglect the channel, it will not perform well.
It takes some time to get traction on VRBO, but it's worth the effort.
60%
VRBO guests pay a much higher ADR and stay longer
VRBO guests book further out, reserve longer stays, and pay higher rates than other guests.
We also see them booking more family-focused holidays, with larger homes getting booked more often than smaller ones.
5%
VRBO charges a 5% commission guests a fee directly to VRBO
Hosts pay a 5% commission to VRBO, plus the credit card processing fee, so you're right around 9% in OTA costs.
VRBO does charge guests an additional fee directly.
